Post by account_disabled on Feb 24, 2024 23:28:24 GMT -5
Consumer behavior campaign on Valentine's Day If after reading the entire post you still have doubts about how to carry out a campaign for Valentine's Day in order to make it a success, at Súmate we have SEO and Advertising consultants who work together to improve the overall result of the project by optimizing resources. If you want to know more about how we work and how we can help you, contact us.We started the year with a real commitment from Google to block third-party s in Chrome, but it was not until this week that we received the news that this is getting closer.
as an alternative to cookies, and which is currently showing promising signs, is FLoC, Federated Learning of Cohorts . Will we be close to browsing India Car Owner Phone Number List with greater privacy for users? How will this affect online advertising? Will the time come to not have to deal with cookie notices? Let's take a closer look at what this new technology consists of and if it is as promising as it seems. Privacy SandBox: From Cookies to FLoC For decades, cookies have been fed by users' private data, this has made them the main source of knowledge for the personalization of advertisements in the online market. This transfer of data has been increasingly regulated by official bodies through different privacy laws , but it is not enough.
Users demand a reality in which their information and identity are protected when browsing, and in turn, advertisers need not to see their advertising campaigns compromised. It's time to find a solution. As we mentioned, Google has already officially published that through its Privacy Sandbox project it is successfully testing some tools that improve user privacy without losing ad personalization. One of the most prominent is federated learning of cohorts or FLoC . Broadly speaking, we can simplify its operation as segmentation by groups with common interests, not by individual users. Instead of user data being stored , it will be grouped into affinity groups to impact.
as an alternative to cookies, and which is currently showing promising signs, is FLoC, Federated Learning of Cohorts . Will we be close to browsing India Car Owner Phone Number List with greater privacy for users? How will this affect online advertising? Will the time come to not have to deal with cookie notices? Let's take a closer look at what this new technology consists of and if it is as promising as it seems. Privacy SandBox: From Cookies to FLoC For decades, cookies have been fed by users' private data, this has made them the main source of knowledge for the personalization of advertisements in the online market. This transfer of data has been increasingly regulated by official bodies through different privacy laws , but it is not enough.
Users demand a reality in which their information and identity are protected when browsing, and in turn, advertisers need not to see their advertising campaigns compromised. It's time to find a solution. As we mentioned, Google has already officially published that through its Privacy Sandbox project it is successfully testing some tools that improve user privacy without losing ad personalization. One of the most prominent is federated learning of cohorts or FLoC . Broadly speaking, we can simplify its operation as segmentation by groups with common interests, not by individual users. Instead of user data being stored , it will be grouped into affinity groups to impact.